Wausau WI — The Eastbay Sports Complex celebrates its three year anniversary this year and area youth are not the only ones that benefited from this state-of-the-art facility. Businesses that have invested in naming rights to the athletic fields have refined their brand by putting their name in front of thousands of visitors across a variety of activities.
The Eastbay Sports Complex, located at 602 E Kent Street, gets 150,000 visits a year. Events range from the spring and fall Mountain Bay Cup soccer tournaments that draw more than 120 teams from across Wisconsin and the Midwest, the Badger State Games lacrosse and the Hmong Wausau Festival with its 8,000 visitors. Not to mention the school and club soccer games and camps, youth and adult recreation leagues and even Ultimate Frisbee.
Since the complex’s opening, the annual economic impact of these events has nearly tripled, to $6 million in 2017.
Naming rights mean exposure in media reports of events held there, in information packets sent to impending visitors and on signage at the site. The complex consists of 15 fields, all of which are irrigated and drained:
• 1 lighted championship field
• 7 full-size fields
• 2 intermediate fields
• 5 small fields
• Concessions/restroom facility, playground, on-site parking (up to 600 spots)
• Messaging on three-sided boards highly visible to guests
“I’ve watched MC United’s teams play at more than 40 venues in Wisconsin, Illinois and Minnesota and the Eastbay Sports Complex is easily the best-maintained natural turf fields we’ve come across,” said Sharon Belton, president of MC (Marathon County) United soccer club. “To have grass fields of this quality right in our back yard is rare and truly appreciated by players and families.”
Naming rights to fields are for one- to three-year terms and there are still a few remaining spots available. For more information, contact the Wausau and Marathon County Parks, Recreation and Forestry Department at 715-261-1550.